19 Ways to Promote Your Real Estate Website

Unfortunately, even the best REALTOR® website alone doesn’t have the power to convert a prospect into a visitor.

1. Prospect > 2. Website Visitor > 3. Active Lead > 4. Customer

Prospects are people in your target audience who don’t even know about your website yet and who’ve probably never been there. Once they visit your website, some of these people can be converted into active leads by interacting with forms, calls to action, contact info, etc. From there it’s up to you to contact them and convert them into a customer.

However, your website itself is not calling out to them, nor are they Googling you by name. In other words, they have no way of finding your site if you don’t lead them there.

It’s your job to send as many prospects to your website as you can, and to make sure the website is armed with powerful real estate lead-capture[1] functions.

Imagine this: You’re hosting an open house but not inviting any prospects or promoting it anywhere, not even on MLS®. You’re also not going to attend the open house yourself or leave any business cards… You’d be lucky if one person showed up or stuck around.

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