If you are a domain investor and you have ever had the opportunity to exchange emails with Richard Swerdlow, you’ve probably been impressed with the company logos in the footer of his email: Condo.com, Houses.com, Property.com, and Location.com. With the exception of Location.com, which is under development, the other three exact match domain names are fully operating businesses.
I read some news about Houses.com^[1] that was reported^[2] yesterday, and I want to share it with you. In light of the recent Apartments.com deal^[3] and Auction.com deal^[4], it seems that there is quite a bit of money flowing in the real estate space, especially for these exact match keyword .com domain names with successful businesses.

In a press release yesterday, Houses.com announced a joint venture with Bayview Asset Management, LLC, a huge real estate investment and mortgage firm based in Florida. According to the press release, “the transaction provides Houses.com capital and resources to elevate its brand, add product features, and scale consumer traffic and revenues.” Terms of the deal were not shared in the news release.

It would be very cool to see another great exact match domain name like this become a well known brand in this space. According to Swerdlow, that is the plan for Houses.com. “We are dedicated to becoming the definitive marketplace for single-family houses and a leading consumer brand in the massive, growing online real estate market,” he said.

The full press release announcing the new joint venture is below:

Houses.com, an online real estate brokerage and marketplace for single-family homes, has entered into a definitive joint venture agreement with Bayview Asset Management, LLC. Bayview is a real estate investment and mortgage firm with headquarters in Coral Gables, Fla. The transaction provides Houses.com capital and resources to elevate its brand, add product features, and scale consumer traffic and revenues.

The joint venture is expected to position Houses.com to seize opportunities emerging from online real estate growth. Borrell Associates reports more than $15 billion was spent in 2013 on online real estate advertising in the U.S. The total market for real estate advertising in 2014 is projected to exceed $27 billion.