Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

Generate buzz with a press release

While a press release doesn’t guarantee free press release coverage[13], it can be an effective marketing tool. By sending out releases with a regular cadence, you start to build up brand recognition with members of the media, influencers, and bloggers.

You never know when an outlet might be looking for a source in your industry, remember your company, and reach out for an interview. By sharing newsworthy information, you become a thought leader in your field.

Successful publicity depends on sustained effort[14]. If you do get coverage, keep the buzz going by sharing those stories on social media. Mention previous coverage in the boilerplate of your next press release. Press often follows press, and once you get your first mention, you might find it easier to get a second, third, and so on.

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Press release FAQ

How do you write a press release?

  1. Find a newsworthy angle
  2. Write an attention-grabbing headline
  3. Write your opening sentence (aka, lede)
  4. Craft two to five strong body paragraphs with supporting details
  5. Add quotes
  6. Include contact information
  7. Write boilerplate copy

What’s in a press release?

A press release is a short, captivating news story written by a company and sent to targeted members of the media. Press releases are written in third person, citing quotes and sources, and containing standard press release information.

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