Types of press releases

Press releases are normally seen as just a way to generate publicity. However, there are many different types of press releases, each with their own formats and rules.

Breaking news

This is the most common type of press release. News outlets always want to be the first to cover a breaking story. From COVID updates to cryptocurrency, there’s breadth in what news outlets will cover, but it’s the hook in your story that will get your press release noticed. These press releases can be one- or two-page documents that share the latest news with the public.