Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen
Also, make sure to double check your press release for spelling and grammar errors. You can use a free online grammar checker[6] to make your writing more clear and powerful before sending it off!
Sample press release format
There are seven parts to a standard press release:
- Title and italicized subheading to summarize the news
- Location where the news is based, i.e., your headquarters
- Two to three paragraphs of details
- Bulleted facts
- Company description at the bottom
- Contact information
- A “###” at the end
When sending a press release, include when you want reporters to publish the news in the upper left hand corner. Two common options are:
- “FOR IMMEDIATE RELEASE,” if you want the story to go live right away.
- “HOLD FOR RELEASE UNTIL…” if you don’t want the story made public yet. Be sure to include the date when sending.
One common formatting mistake businesses make when writing a press release is making it too long. Michelle Garrett[7], a PR consultant at Garrett Public Relations, explains, “Don’t try to cram everything under the sun into your press release. The purpose of a press release is to give an overview and a few pertinent details about what it is you’re announcing.” She adds, “Include one or two executive and/or customer quotes. Then be sure to include links to visit for more information.” Aim to keep your press release short, sweet, and to the point.