The R&R method is quite simple:
- Build a website in a Location + Niche that has good traffic numbers on Google.
- Optimise and rank your website in the search engines for a variety of buying keywords.
- Rent your website to a business in the same niche + location for a monthly retainer.
Niche & Location
Something I used to do when I first started out with rant and rent is going after industries and locations that were out of my league in terms of SEO.
There is an age-old saying:
The best place to hide a dead body is on page 2 of Google.
There is no point trying to build an R&R website if you are not able to get it to the top of Google for your main keywords. It will be money and time wasted.
The best realisation I ever made was to choose niches and locations that were easier to rank and still offered the businesses value for them to keep paying you a monthly figure for your asset.
Choosing the right industry is a massive part of the success of your rank & rent website.
There are two types of niches you should be looking at:
- Businesses who have a big price tag and want fewer jobs
- Businesses who have lower price tags and want many jobs
SEO Niches Update 2021
This should be used as a guideline and it would be advised to try a few before you find your web ranking calling.
Choose a town/city with a population of between 100k – 300k.
This will allow you to get your website ranking quicker and at the top of the search results because the competition will be low.
Ranking & Renting Websites
In my opinion, this is one of the most important steps in a successful R&R campaign.
You are tasked with building a website that looks authentic, has quality content that real customers will want to read and answers the questions by potential customers.
Building a real website that is brandable and authentic is much harder than it sounds but here are some tips and tricks to help you out.