The R&R method is quite simple:

  • Build a website in a Location + Niche that has good traffic numbers on Google.
  • Optimise and rank your website in the search engines for a variety of buying keywords.
  • Rent your website to a business in the same niche + location for a monthly retainer.

Niche & Location

Something I used to do when I first started out with rant and rent is going after industries and locations that were out of my league in terms of SEO.

There is an age-old saying:

The best place to hide a dead body is on page 2 of Google

There is no point trying to build an R&R website if you are not able to get it to the top of Google for your main keywords. It will be money and time wasted.

The best realisation I ever made was to choose niches and locations that were easier to rank and still offered the businesses value for them to keep paying you a monthly figure for your asset.


Choosing the right industry is a massive part of the success of your rank & rent website.

There are two types of niches you should be looking at:

  • Businesses who have a big price tag and want fewer jobs
  • Businesses who have lower price tags and want many jobs

SEO Niches Update 2021

I have put together a long list of possible rank & rent list of local business niches[42] that all would be interested in more leads coming from the internet.

This should be used as a guideline and it would be advised to try a few before you find your web ranking calling.


Choose a town/city with a population of between 100k – 300k.

This will allow you to get your website ranking quicker and at the top of the search results because the competition will be low.


Ranking & Renting Websites

In my opinion, this is one of the most important steps in a successful R&R campaign.

You are tasked with building a website that looks authentic, has quality content that real customers will want to read and answers the questions by potential customers.

Building a real website that is brandable and authentic is much harder than it sounds but here are some tips and tricks to help you out.

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