Website Domain

The best domain you can get for your website is a TDL for your country:

  • Australia – .com.au
  • United Kingdom – .co.uk
  • South Africa – .co.za

When it comes to the name of your domain, there are 3 options and each offers it’s own benefits etc:

  • EMD: exact match domain
  • PMD: partially match domain
  • Branded: branded domains

I have always favoured a PMD, I feel it gives you a lot more options to play with in terms of finding the right domain for your website.


Building your website

I am a 100% WordPress web designer and that is the reason I only build a rank-and-rent website with WordPress.

I personally believe WordPress is the best CMS (Content Management System) out there as it gives you so much control but that is not to say it is the only one you can use:

  • Weebly
  • Wix
  • Joomla
  • Squarespace
  • and many more…

Pretty much all of the above platforms will offer responsive design, this will give your customers great user experience.

It totally comes down to what you are comfortable with and what works best for you.

Website Content

Because I have been building rank & rent websites for a long time, you get used to seeing one when doing local SEO research and the one thing I have noticed is this is the area where the designers let themselves down.

The content on your R&R site needs to be QUALITY and exactly what a real business would put on their website. DO NOT CUT CORNERS!

Always have in the back of your mind that you should be creating an authority website rather than a churn and burn website.

Ranking Pages

For your ranking pages (Your main keywords) you should aim for 1000+ words and within that page, you should be thinking of how to rank for keyword variations.

  • Use different forms of content (Video, Images, PDF’s etc)
  • Page layout should entice users to contact via that page
  • On-Page SEO should be on point
FYI: Are you looking for a complete course that will walk you through the Rank/Rent model and help you succeed online. I 110% vouch for Rank and Rent Club.[43]


R&R Google Maps

Google My Business[44] is by far one of the best ways to generate leads as a local business anywhere in the world and is an integral part of any R&R campaign.

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