With a reputable website and an optimised Google Maps[45] listing your R&R campaign will be in full swing and will have no problem renting out your asset to a local business.

The benefits of a GMB listing:

  • It is 100% free
  • The 3 pack sits above organic websites in the search results
  • They build trust in your business by allowing customers to leave reviews
  • Build local relevancy for searches online.
  • Click to call off mobiles
  • Customers can message directly from their phones
  • and more

A great place to get verified GMB listings is GMB Swarm[46]. I have personally used them and vouch for their service.


You have a beautiful looking website that looks like a real business.You have a Google Maps listing that is completed with all your information for the RR website.

Now it is time to get these elements ranking.

Rank and Rent SEO

I am going to assume you have added your website to Google Webmaster and submitted it to be crawled.

Your website is scheduled to get indexed by the search engines, now it is time to help Google rank your website. Below are the steps I take to get a RR website in a 300K city ranking.

Press Release

7 days after submitting my website through Google Webmaster, I will order a press release which will go to about 450 news and media websites and the majority will have a link back to your website.

The content on the PR should be around the content of your RR website and should have a link back to your website through branded anchor text. I will always go for branded (Craig Riley) or naked URL (craigriley.org).

Social Signals

Social is important for SEO[47] and if you are a real website, social sharing is important.

Order social signals that will be drip fed over 30 days – generally.

Web 2.0 Sites

The purpose of these Web 2.0 websites is not to pass link juice to your website but to stop over optimising of your main keywords.

When building these Web 2.0’s, always use content around your niche and your location and your anchor text should vary but never use your main keywords!

Here are some examples:

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